Tips For Google Analytics

1. I recently learned six Google Analytics tips that literally changed the way I use the software. Until just last week, I only used Google Analytics casually. I’d log in, poke around a little bit, then leave with only a vague idea of what was going on with our traffic. In other words, I was barely scratching the surface of what was possible.
   We recently did an all-day intensive Google Analytics training session, which showed me a ton of features that I wasn’t using and didn’t even know about.
   Before the training, I was pretty much just using Google Analytics to check daily and weekly blog traffic trends. However, the features I’m going to share with you allow me to see:
   • Detailed visitor demographic data and how the behavior of certain types of users can be tracked against “typical” visitors
   • How our traffic aligns with our goals, and how visitors actually progress through our goal funnels
   • Our conversion paths, and the (often convoluted) route that visitors take from first action to conversion
   • Unusual traffic patterns and the underlying reasons for sudden shifts
   • How traffic trends compare to previous time periods
   In this post, I’ll pass that knowledge on to you! Here are six Google Analytics tips you need to know about – right now.

   1. Use Audience Data When Creating Custom Visitor Segments

   Hopefully, you’re already using custom segments to classify your visitors by various demographic data, such as age, gender, and location. However, if you’re not drawing on the data in the Audience reporting views to help you create your custom visitor segments, you’re missing out on a wealth of information about how specific users are interacting with your site. Needless to say, I had no idea I could even do this until recently, which is what makes the first of my Google Analytics tips my personal favorite.
   First, navigate to the Interests Overview within the Audience reporting section (Audience > Interests > Overview). This will present you with a broad view of the other three Interests reports: Affinity Categories, In-Market Segments and Other Categories, as seen in the figure below.
   Based on this data, we know that almost 8% of visitors across all sessions are identified as “technophiles” – individuals with a strong interest in technology. We can also see that almost 5% of visitors in the In-Market Segment either work or are interested in Financial/Investment Services.
   We’re starting to get a better idea of who our typical visitor is, but we’re going to go deeper before we create our custom segment. Next, we’re going to look at Age and Gender data by selecting these reports from the Demographics section of the Audience reports (Audience > Demographics):
   This data tells us that a majority of our visitors are between the ages of 25-34, and the graph below shows that many more men visit our site than women (not exactly surprising, considering the gender bias in search):
   So, after a little digging, we know that many of our visitors are:
   • Male
   • 25-34 years old
   • Have a strong interest in technology
   • Work in financial or investment services

   How to Create Custom Segments in Google Analytics

   Armed with this data, we can create a custom visitor segment that we can track against goals (more on this shortly). To do this, we need to go back to Audience reporting and click on the downward-facing chevron to the left of “All Sessions”:
   
   Next, we’ll create our custom segment based on the demographic data above. For the sake of this example, we’ll also include data from the Other Category report within Interests Overview, which in our case, was Arts & Entertainment/TV & Video/Online Video:
   
   Now all you have to do is name your custom segment and save it. Alternatively, you can test this advanced custom segment to get a better idea of how many visitors fall within these parameters.
   This segment can now be measured against other visitor traffic to gain insight into how certain types of visitors behave in comparison to one another, rather than forcing you to make do with a broad overview of all pageviews or sessions.
   It’s worth noting that depending on your sampling size, specified date range and the number of advanced segments you’re already using, this process can take a while (or even fail outright), so you might have to go back and make some adjustments before your custom segment will save correctly.
   BONUS GOOGLE ANALYTICS TIP: Once you’ve created your custom segment, you can further refine it by including the date of these visitors’ first session by specific date range. This cool feature was only introduced within the past month or so, and it allows you to further refine how you track certain visitors. This can be incredibly useful for remarketing campaigns.
    

   2. Assign a Monetary Value to Goals

   The second of my Google Analytics tips relates to goals. You should definitely be setting goals in Google Analytics. If you aren’t, you’re basically just looking at relatively useless metrics such as pageviews and time on site. However, you shouldn’t just be setting goals – you should also be assigning them a monetary value.
   Let’s take a look at a sample Goal Flow report from WordStream’s Google Analytics account.
   
   As you can see, it’s pretty straightforward. For this particular goal, we get a majority of our traffic from Google, with strong direct traffic coming in as our second-largest source. If you’re unfamiliar with Goal Flow reports, the red areas to the right of the second and third stages of the goal funnel steps are known as “funnel exits” – visitors who failed to perform the action we want them to at a given stage, which is to sign up for a free trial in this example.
   So, why should you assign a monetary value to your Goal Flow? Because until you assign a monetary value to your goal flow, it’s impossible to gauge how much money you’re losing on every lost lead that exits the funnel.
   Ever notice the “Page Value” metric in your traffic score card? This is where you’ll see the financial value of a page in relation to its goal value and the position it occupies in your conversion paths. If you haven’t assigned a value to your goals, these values will be zero.
   
   Let’s say you assign a goal a value of $25. It’s important to note that the values displayed in this column won’t just be $25 or $0 – the page’s role in assisted conversions is also weighted in the Page Value column, meaning these values will vary depending on the page in question and its role in one or more conversion paths.

   How to Assign Values to Goals in Google Analytics

   To assign a value to a goal, navigate to the Admin section of Google Analytics (accessible from the top menu) and click “Goals”:
   
   You’ll now be presented with a list of your goals. When you click on one, you’ll see an interface within which you can specify the monetary value you want to assign to the goal.
   
   The precise value of a goal will vary depending on several factors, but it’s generally advisable to underestimate how much a goal is worth. Until you get a better idea of what each conversion is worth to you in financial terms, stick to a lowball estimate.
   By estimating the worth of a lead, and assigning this value to each goal, you can start to see (in real financial terms) how much money you could be losing with your existing goal flow. This could, in turn, prompt you to start thinking about whether your goal funnel is optimized enough. Do you need to add more steps? Provide additional navigation to enable users to revisit previous sections of the funnel more easily? Remove something simple that’s harming your conversion rate? These are all questions that could arise from placing a dollar value on each goal.

   3. Examine Your Top Conversion Paths

   Unfortunately, visitors to your site don’t always behave the way you want them to. Wouldn’t it be wonderful if prospective customers saw your ads, visited your site and ultimately made a purchase – all in a single sitting? Well, it rarely works like that, which is why understanding your conversion paths is so important – especially in today’s advertising landscape, where people rarely complete a purchase on one device, never mind in one session.
   
   Image © Peter Andrew
   In addition to illustrating how your visitors are actually converting (as opposed to how you thinkthey’re converting), examining your top conversion paths in Google Analytics provides a fascinating glimpse into user behavior – and the often-complex route many visitors take from first action to the ultimate conversion.

   How to Examine Conversion Paths in Google Analytics

   To look at these visitor journeys, go to the Top Conversion Paths section of the Conversions reports (Conversions > Multi-Channel Funnels > Top Conversion Paths). Here, you’ll see the top 10 conversion paths by default, with options to extend the number of rows being displayed.
   
   In this example, you can see that the most effective conversion paths are pretty standard (two direct visits, an organic search leading to a display ad, three direct visits etc.), but some other conversion paths are a little more unorthodox. Two display ads? A direct search leading to a display ad? Two organic searches?
   You also have the option to display the top conversion paths by MCF Channel Grouping Path and map these results against Keyword (Or Source/Medium) Path, which can reveal additional insights into how each of your channels is working:
   
   Damn you, (not provided)!

   4. Set Up Intelligence Events

   It’s important to keep a close eye on your site’s performance on a regular basis, but chances are good that you won’t see huge deviations from one day to the next. What about those weird anomalies that make you do a double-take, though? Those huge spikes (or drops) in traffic that defy explanation? This is when Intelligence Events come into play.
   Intelligence Events is a feature in Google Analytics that allows you to set custom parameters to monitor for unusual site activity and send alerts to designated account managers. For example, a 200% increase in traffic on a given day would be considered unusual, and as such Google Analytics would record the data surrounding this event and alert you to it.
   Now, you might think that you’d notice such a large increase in traffic to your website purely by monitoring your usual metrics, but this might not necessarily be the case. Let’s take a look at a recent example we came across.
   
   On Saturday, April 19, we received an Intelligence Event alert that notified us of a 216% increase in traffic to a specific page. The alert also provided us with data about the origin of much of the traffic (in this case, California), as well as the associated metric (one of our conversion goals). This kind of a spike should stick out like a sore thumb, right? That’s what we thought. However, we were wrong.
   
   As you can see in the figure above, overall traffic for that day seemed low – certainly nothing out of the ordinary for a Saturday, when our traffic tends to trend lower than weekdays. Had we relied on a cursory glance of our Pageviews report, we would have had no idea that we received more than 200% more traffic to that page, and this spike would have slipped under the radar completely unnoticed.

   How to Set Up Custom Intelligence Event Notifications in Google Analytics

   By default, Google Analytics will notify you of unusual site activity – including the type of anomaly in the example above. However, don’t rely on Google to tell you when something important happens. Instead, set up your own Intelligence Events.
   First, open the Intelligence Events reporting section, and select the “Custom Alerts” tab from the menu on the right. Then, select “Manage Custom Alerts.”
   
   Next, click the red button labeled “+ New Alert.” This will present you with the interface where you’ll create your custom Intelligence Events.
   
   Here, you’ll specify a range of parameters that will trigger custom Intelligence Events notifications. As you can see, you can customize the views to which the alert conditions will apply, the time period, and how notifications are sent – either by email (to one or more specified addresses) or email and SMS text alerts (note that SMS alerts are only available to Google Analytics users with United States-based cell numbers).
   Next, you need to state what conditions must be met for the alert to be triggered. First, set the traffic conditions and the site usage parameters (images condensed for illustrative purposes):
   
   Next, set the general conditions that must be met from the drop-down menu to the right:
   
   Now, simply name your custom alert, save it, and you’re all done!

   5. Compare Historical Traffic Trends

   Many Google Analytics users only concern themselves with current traffic trends, but identifying patterns based on previous traffic can yield valuable insights into how traffic can change over time. One of the best ways to investigate this data is by using the Compare to Previous Period tool in the date range dialog box:
   
   
   
   
   Once you’ve specified the desired date range (and the previous period to compare it to), you can apply this filter to see how your traffic stacks up from one time period to another – in this case, from April 12 to May 12, and March 12 to April 11 (the previous period):
   
   Notice how the valleys of one plotted line (April 12-May 12 in blue) correspond quite closely to the peaks of the second plotted line (March 12-April 11 in orange) and vice versa? This is caused by disparities in the days of the week specified when comparing recent traffic data against a previous date range.

   How to Specify Custom Date Ranges in Google Analytics

   For example, if you were to apply this filter to a weekly view, you might think that a Monday-Sunday week view would mirror the previous period exactly – but it doesn’t. Instead, Google Analytics defaults to the number of days in the specified period, not to the corresponding days of the previous week. Let’s take a look at this in action:
   
   The first date range is Monday, May 5 to Friday, May 9. This spans the full five-day business week for this specified period. However, when we select “Compare to Previous Period,” Google Analytics pulls data from the five-day period immediately preceding the first date range, not the previous five-day work week – meaning the data included in the graph is actually comparing completely different days of the week, resulting in the (misleading) graph below:
   
   However, if we make sure we specify a custom date range (in which the days of the week match perfectly), we’ll see that the two graphs are virtually identical. Note that to accomplish this, you’ll need to enter the desired date range manually in the relevant fields, rather than clicking on a start day and letting Analytics fill in the blanks:
   
   
   As you can see, there is still some slight variation between the traffic – but nothing out of the ordinary, and certainly nothing like the significant variance we saw in the misleading graph above.

   6. Add Annotations to Your Reports

   The last (but by no means least) of my Google Analytics tips has to do with good housekeeping. Maybe you’re not the only person responsible for keeping an eye on your Google Analytics account. If this is the case, you’ll need some sort of way to keep tabs on why things happened and when. Was a media mention the reason for a huge spike in traffic? Did a slump coincide with a less-than-successful email campaign? Whatever you need to remember in Analytics, annotations can help.
   Annotations are simple notes that can be added to an Analytics reporting graph to explain rises or falls in traffic, make other account managers aware of promotional campaigns that launched on a given day, and just about anything else you want to make note of directly within Analytics.
   
   Annotations appear as speech bubble icons along the bottom of an Analytics graph. In the figure above, notice how many of the peaks in our Pageviews graph have accompanying annotations.

   How to Add Annotations in Google Analytics

   To actually read annotations, simply click on the downward arrow tab icon immediately beneath the graph. You’ll see a list of all annotations made within the specified time period, as well as information about who created the annotation and their email address. Annotations can be set to “Public” or “Private,” allowing you to control who sees what. To create a new annotation, simply click “Create new annotation” on the right above existing annotation authors’ email addresses:
   

   Tame Your Traffic

   Whew! That brings us to the end of our top 6 list of Google Analytics tips. If you aren’t already, I’d strongly recommend using these techniques to gain greater insight into your traffic, conversion funnel, and how your visitors are behaving on your site.

8 Smart Ways To Reduce Your Blog Loading Time

Internet page Load speed is one in every of the most vital facet thatBloggers and webmasters have to be compelled to pay attention of to produce a  remendous user experience.Wesite loading time has each direct and oblique affects on get engine ranking.Formerly Google didn’t embody journal pace of their Algorithm.On 9th April 2010,Google integrated web site load speed into its ranking set of rules.Matt Cutts outlined that despite the fact that a internet site pace may well be paid fantastic interest altogether destiny ranking standards however it will withal weigh less compared to very important factors like relevancy,satisfactory, quality then on. going program ranking part journal load pace additionally has a right away impact on your traffic.Most of the traffic decide whether or not to remain on your weblog or hit shut button within the primary 3 seconds.Which means just in case your blog does not load properly during this three seconds you are going to loose nearly five hundredth of holiday makers thereby growing your weblog bounce charge.

Use High Quality and Nicely Scripted Blogger Theme

Most of initiate bloggers do that mistake. They transfer any guide that pulls them. There square measure ton of templates out there on the web however most of them square measure improper scripted . victimization of these templates create job robust for computer program spiders to crawl your web log. you’ll be able to use these Blogger Templates for your web log as all of them square measure developed by an authorized skilled.

Your Images Must Be In GIF or PNG Format

GIF stands for “snap shots Interchange format” and PNG stands for “portable community pics” every those codecs square measure well compressed, smaller in size and broadly speaking supported with the help of all browsers. but if length thinks about PNG compresses much better than GIF. In traditional instances the maximum amount as 30%. There square measure some transparency troubles with PNG in IE6 however attributable to the very fact that IE7 is broadly speaking used recently, transparency is nor additional Associate in Nursing hassle. victimization any of those image formats can very reduce the load time of your blogs by suggests that of hr i.E 70-90KB the dimensions is Associate in Nursing approximate for my web log and true size depends at the range of pictures you employ.

Avoid More Advertisements

In case you are blogging only to receives a commission via showing huge chunks of ads from numerous resources than you’re really misusing this beautiful enjoy of running a blog. Don’t make a blog Fish marketplace. Display only few ads at essential areas on your blog. Doing so will Preserve your weblog interface clean and smooth to be crawled and browse able. Every upload that you display uses JavaScript that prolongs the Page Load time.

Avoid Using JavaScript’s

Eliminate undesirable Java scripts,Flashes and Plugins.Extra the variety of Javascripts and Plugins extra can be the blog loading time.In case of WordPress customers opt for guide coding than using prepared made plugins as the plugins will growth your blog loading time.

Use Cache For Your Website

By mistreatment cache, the browsers can keep a downloaded version of visited pages. once someone can return it before cache expiration, the browser can serve the saved one rather than loading a replacement session.the main profit is, Cache can naturally decrease page and server load. particularly in CMS platforms like WordPress, it works sort of a charm.

Avoid Using Background Images

Mostly Blogger use photograph background for his or her blogs.In case you are considered one of them then kindly get rid of the photograph and maintain a easy historical past.A historical past image repeats itself horizontally and vertically that’s responsible for 55% slow load time. Just get rid of the background photo and experience the difference. To cast off a history image truly locate this CSS code internal your template.

Reduce 50% Outbound Links

Outside connecting particularly utilizing flag pictures or scripts gave by outsider administrations builds the site stacking time.Always host the pictures all alone server. Blogspot clients make a static page to transfer pictures to use on your web journal.

Always Optimize Your Images

This is the one among the foremost necessary issue once returning to web log loading time.Most of the newbies transfer the photographs while not pressing them thereby loosing a good thanks to cut back the web log loading time.WordPress users will at once use plugins like Smushit to compress pictures as shortly as they transfer image to text editor. Blogspot users need to use a 3rd party service to compress pictures before uploading them.

10 Things To Do Before Applying For Google Adsense Publisher Account

Google Adsense is the world largest publisher Networking Service ForMaking Money, one can makes up to $10 money per clicks And if they have Good page Views and targeted visitors they can even makes more Money but Google adsense have some strict policies, Before applying to adsense account one must Need to read these polices, if ones against work Her Polices Google will immediately ban there account some before Applying to Google adsense account you must need to Follow these Steps if you wants to work lift Time with Google as a publisher and wants to get Huge amount Of Money.

Choose Paid Domain

One of the important trick for getting faster Google adsense account is to Choose Custom Domain Name Like .com, .org, .Co.uk, Etc paid able Domain because Adsense Give More important to Paid able As compare to Free domain Offer Service which Have High Server Speed Good Response like The Best Web Hosting Service are Host gator,Ipage, BlueHost So For Making Money Online Website IS the Main Content and Google adsense is the best publisher service.

Choosing Best Theme

According To Google Panda updates Template is the Main Thing for Website Because if your website is design on template Google robots will gives them more importance, thousand of Free and Paid able Themes are Available for website Designing, So For Making Money from websitethrough Google Adsense You will need to clean and clear theme, so by this you can Clearly tells to search Engines about you are serious in Blogging.

Increase Your Website Traffic

Before applying to Google Adsense account you must have At least 300 unique visitor per day and At least 1000 page Views per day, and Google adsense Gives Money on impression and CTR bases if your website has more visitors, you will get more Page views And thus its tends to makes more Money.

Create Categories in Your Website

Before Designing Your website First create a specific idea in your mind like if it is based on SEO then Create Categories like On Page SEO, Off Page, Back links in SEO in your website do not create your website like Forest so that user Did find a way for Except running So like These Search engines Crowser Also Find your Website Content easily.

Website Privacy

Privacy policy is another Main Fact for Website And user must have a specif page or post in his website about His website Policy In order to tells Clearly to user and Search engines About user Policy, so Before Apply To Google Adsense account you Must have Your Website Privacy.

Your Contents Must Be Unique

This is the Main step and Google Permanently Ban your Google Adsense Account if they found Copy right contents in your website, So You must Have Your Domain Copy right

Your Post Limit

Post Limit also Play important role in Google Adsence account Approval, Before you applying to Google adsence account you must have at least 50 top Quality posts which attract both user and search engines, be sure that your post limit must be at least 200 words at the Start.

Remove Other Publisher Ads

While Applying to Google adsense account you will need to remove other publisher network For 3 to 7 days, because Google does not allow to share other PPC networks.

Updates Your Website As Much As you Can

Updates your website On daily bases before Applying to Google Adsense Account Because it is the tough step But important because when search engine Robots visitors your website on daily bases they will leave Good Impression so before Applying to adsence account updates it as much as you can.

If you have website and have Google Ad sense publisher account its mean that you have Me-chine Of currency Making, But it is possible only if you are serious in making Money So Before Applying To ad sense account Follow these steps and then enjoy your earning.

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HOW TO EARN MORE MONEY With CLICKSOR

Clicksor is a great website because they do all the matching up for you; only related ads are posted onto your site. They have several different targeting methods such as cost-per-click, cost-per-impression, etc.  Clicksor offers webmasters the opportunity to earn additional income by simply incorporating a selection of clickable text or displaying targeted contextual advertising banners on their websites or blogs. They offer 5 different ads formats/sizes for publisher which includes: Inline Text Links, Text Banners, Graphical Banner, Pop-Unders, Interstitial Ads. You can earn up to 85% revenue share, depending on the performance the advertisers attain from your Web site placements.

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2. Get more backlinks on your website this may help to increase the traffic: Get a proofreader, Avoid content generators, Never copy and paste from another website.
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10 Features To Know About Android Lollipop 5.0

We might have not been this excited as children to have a candy lollipop as much as we are to have the latest Android 5.0 Lollipop update installed on to our devices.

The time finally arrived when our Android OS would get a quick makeover and offer us with either some simple; or extravagant changes. But are these changes going to make our lives easier? Is Lollipop far advanced than KitKat? We check out some of the prominent changes that have been brought about in the latest update.

1. Inbuilt Flashlight

It would always be puzzling as to why Google did not pin a flashlight in our notifications panel just like iOS has in its control center. Lollipop brings out that change. Without installing any third-party apps, users can simply use the flashlight by pulling down the notification panel. Make sure your smartphone has an LED flash.

2. Battery changes

Battery seems to be given priority in Android Lollipop. No longer do users have to lay bets on how long their battery would last for. The new OS has two new and much needed features which were not available on KitKat. It shows you how long it would take to charge your phone and a small graph showcasing how much time is left before the battery runs out. After you have plugged in your phone for charge, your home screen will show you the time until full charge.

3. Guest user

We all have people around us who lay their hands on our phones. Thankfully, Android Lollipop helps us with this issue. Just like different Users in Windows, Lollipop gives you the liberty to add guest users or even create a profile for a friend/relative. This way, you can limit the amount of information that others can view. You can add a guest by simply going to Settings – Users – Add Guest.

4. Flappy Bird easter egg

If Flappy Bird wasn’t frustrating, Lollipop offers you a modified version of the game. Instead, here you have an Easter egg to unlock. Users can go to Settings – About phone and click several times and you will get the android robot in place of the bird.

 5. Notification panel

Needless to say, the notification panel has been made too simple for the user. It’s simplicity in design is the plus point. Unlike KitKat, the most useful feature added here is the ability to view your detailed notifications on your lock screen. Though this might be a problem around work spaces if you leave your phone unattended, anyone can have a look at your notifications even though your phone is locked. It can be disabled by going to Settings – Sound and Notification – When device is Locked – Don’t show notifications at all.

6. Trusted Places

Trusted Places is a smart feature which has been added in to Lollipop. Though most of our phones have passwords, it would be a task to disable it when we enter familiar premises such as our car or home. Trusted Places is a feature where a user can declare certain locations as safe and they wouldn’t need to unlock their phones once they enter those spaces. You can set the location by heading to Settings – Security – Smart Lock.

7. Soft key redesign

Soft key buttons receive a change in this update and it is a rather, a surprising change. The icons are smaller and look compact. A very simple yet pleasant design.

8. Multitasking 

Multitasking has completely changed in Android Lollipop. The feature allows you to scroll through your notifications in a simpler manner. It is easier and allows you to see more details even before you enter the app.

9. Prioritize apps

It can be super annoying if your phone is filled with umpteen apps and throughout the day, you are bombarded with notifications. Lollipop gives you the liberty to prioritize your apps so that you can receive notifications from the ones you want. It works out perfectly during sleep hours as you can only receive notifications from important apps and not games or check-in notifications.

10. Quick access to Chromecast   

No need to install any third-party apps once you have the updated your phone to Lollipop. There is an official app now from Google to solve our problems. For the people who love to stream media from dongles, it is as simple as going to the notification panel and taping on Cast Screen.